Article marketing is an effective way to build traffic to your web site and increase sales. It can also assist you in becoming an authority in your marketing niche and attract a loyal readership. In this article, you will find useful and proven ideas, to improve your article marketing efforts and ensure success.
Readers will remain interested in your articles if they are filled with useful content. Write your articles in a friendly and informal style. Even if you are talking about something technical, write about it in layman’s terms. Do not provide boring content that will drive readers away.
Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the “Most Recent” or “Most Popular” features on your site. This way, even old content will generate money for you.
Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.
Name a list or include numbers in your title. Studies have shown that most people are more likely to read something if it offers a list-style format or offers you a number of ways to do something. Take advantage of this, when both writing your article and choosing a title, to secure the most readers.
Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won’t be submitting as many as you are used to.
Before writing an article, investigate the topics you want to cover thoroughly. By doing research before writing, you can ensure that your articles are current and information packed. Your articles will then be useful to your readers and many will start to view you as an expert in your niche, which will make conversions easier.
Submit your articles to directory sites. Directory sites can help your article been seen faster and increase the number of readers. More readers means more potential customers. Avoid using the same article on different directory sites as duplicate copies of articles can have a negative impact the original article’s search engine results page ranking.
You are now prepared to make your article marketing project a success. Apply the tips you’ve been given and you will soon see growth in both traffic and conversion rates. Your writing will also improve, assuring you a loyal base of readers, who look to you for expert advice in your niche. With these ideas you can use article marketing to help you achieve success in your writing and marketing goals.